Case Studies
CASE STUDIES
A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.
The Challenges
● Our dentist client did not have the kind of time to focus on his Google rank and SEO.
● He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to ......competitors soon.
● The Facebook advertisement was the best fix we could offer in that situation.
● However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with ......another agency.
● We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.
Our Strategy
● The only thing we had to get done was to bring leads for the client in a months’ time.
● We worked with the client to produce an audience persona to create new audiences.
● We vigorously tested these audiences against the website visitors.
● We created a lead magnet with a tempting "Limited time FREE CHECKUP" offer for the new and website-visitors-
......based audience.
● We coupled our advertising with email retargeting.
● We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.
● The website visitors of "Need an appointment page?" were addressed separately in another retargeting ad sequence.
● The results were overwhelming. The simple steps did not disappoint us and excited the client.
The Results
● Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.
● Their hard work surely paid off well and brought the client back with a big investment.
● We brought the dentist client 193 leads only in the first month.
● The conversion rate was way above his expectations i.e. 37%.
● The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified ......that.
● The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.
● We had a high CTR, CPC was $2.78 and CPL was $17.
● The account was all in good shape now for our future use.
● The client extended the contract, this time with additional services
The Problem
Our dentist client did not have the kind of time to focus on his Google rank and SEO. He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon. The Facebook advertisement was the best fix we could offer in that situation. However, to compete well, we needed a free- hand with budget but the client had his concerns because of his past experience with another agency. We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.
When COVID-19 hit, even the most basic of professions took a hit - that included dental health. People were scared to go to the dentist out of fear that they would catch the infection. Which is exactly what happened to a client of ours - a dentist who came to us for leads after she saw a total of 10 patients walk in the door over the course of two weeks. People needed to stay on top of their dental health - dentists needed to keep on running their clinics. We need to connect them both in an effective way.
How We Fixed It
The only thing we had to get done was to bring leads for the client in a months' time. We worked with the client to produce an audience persona to create new audiences. We vigorously tested these audiences against the website visitors. We created a lead magnet with a tempting Limited time FREE CHECKUP" offer for the new and website-visitors-based audience. We coupled our advertising with email retargeting. We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad. The website visitors of "Need an appointment page?" were addressed separately in another retargeting ad sequence. The results were overwhelming. The simple steps did not disappoint us and excited the client.
We realized that people didn't really need convincing to go to the dentist. What they did need assurance on, before they booked their appointment, was how well the dental health service provider they went to was following pandemic-related precautions. And so that is exactly what we focused on in the messaging of the ads. The results made it evident that patients were waiting to be shown a clinic that would put their safety first - and that is what we did.
The Results
Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts. Their hard work surely paid off well and brought the client back with a big investment. We brought 193 leads to the dentist client 193 leads only in the first month. The conversion rate was way above his expectations i.e. 37%. The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that. The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP. We had a high CTR. CPC was $2.78 and CPL was $17. The account was all in good shape now for our future use. The client extended the contract, this time with additional services.
Through the ad campaign on Facebook, we led people to the site, where they could book an appointment. In two months from the launch of the campaign, over 100 people booked appointments with the dentist, with a conversion rate of 80%. In particular, the dentist: Booked 102 appointments Paid only $4.12 per appointment booked on the site. These patients became repeat customers for the dentists, while also referring her to other people in their circles.
CASE STUDIES
A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.
The Challenges
● Our dentist client did not have the kind of time to focus on his Google rank and SEO.
● He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.
● The Facebook advertisement was the best fix we could offer in that situation.
● However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.
● We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.
Our Strategy
● The only thing we had to get done was to bring leads for the client in a months’ time.
● We worked with the client to produce an audience persona to create new audiences.
● We vigorously tested these audiences against the website visitors.
● We created a lead magnet with a tempting "Limited time FREE CHECKUP" offer for the new and website-visitors-
......based audience.
● We coupled our advertising with email retargeting.
● We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.
● The website visitors of "Need an appointment page?" were addressed separately in another retargeting ad sequence.
● The results were overwhelming. The simple steps did not disappoint us and excited the client.
The Results
● Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.
● Their hard work surely paid off well and brought the client back with a big investment.
● We brought the dentist client 193 leads only in the first month.
● The conversion rate was way above his expectations i.e. 37%.
● The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified ......that.
● The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.
● We had a high CTR, CPC was $2.78 and CPL was $17.
● The account was all in good shape now for our future use.
● The client extended the contract, this time with additional services
The Problem
Our dentist client did not have the kind of time to focus on his Google rank and SEO. He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon. The Facebook advertisement was the best fix we could offer in that situation. However, to compete well, we needed a free- hand with budget but the client had his concerns because of his past experience with another agency. We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.
When COVID-19 hit, even the most basic of professions took a hit - that included dental health. People were scared to go to the dentist out of fear that they would catch the infection. Which is exactly what happened to a client of ours - a dentist who came to us for leads after she saw a total of 10 patients walk in the door over the course of two weeks. People needed to stay on top of their dental health - dentists needed to keep on running their clinics. We need to connect them both in an effective way.
How We Fixed It
The only thing we had to get done was to bring leads for the client in a months' time. We worked with the client to produce an audience persona to create new audiences. We vigorously tested these audiences against the website visitors. We created a lead magnet with a tempting Limited time FREE CHECKUP" offer for the new and website-visitors-based audience. We coupled our advertising with email retargeting. We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad. The website visitors of "Need an appointment page?" were addressed separately in another retargeting ad sequence. The results were overwhelming. The simple steps did not disappoint us and excited the client.
We realized that people didn't really need convincing to go to the dentist. What they did need assurance on, before they booked their appointment, was how well the dental health service provider they went to was following pandemic-related precautions. And so that is exactly what we focused on in the messaging of the ads. The results made it evident that patients were waiting to be shown a clinic that would put their safety first - and that is what we did.
The Results
Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts. Their hard work surely paid off well and brought the client back with a big investment. We brought 193 leads to the dentist client 193 leads only in the first month. The conversion rate was way above his expectations i.e. 37%. The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that. The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP. We had a high CTR. CPC was $2.78 and CPL was $17. The account was all in good shape now for our future use. The client extended the contract, this time with additional services.
Through the ad campaign on Facebook, we led people to the site, where they could book an appointment. In two months from the launch of the campaign, over 100 people booked appointments with the dentist, with a conversion rate of 80%. In particular, the dentist: Booked 102 appointments Paid only $4.12 per appointment booked on the site. These patients became repeat customers for the dentists, while also referring her to other people in their circles.
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Give us a call
(702) 123-1478
Send us an email
Visit us someday
121 King St, New YorkCA 89104, USA
Keep In Touch
Contact Us
Nulla metus metus ullamcorper vel tincidunt sed euismod nibh Quisque volutpat
Give us a call
(702) 123-1478
Send us an email
Visit us someday
121 King St, New YorkCA 89104, USA