A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.

Challange

- Our dentist client did not have the kind of time to focus on his Google rank and SEO.

- He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.

- The Facebook advertisement was the best fix we could offer in that situation.

- However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.

- We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy

☝️ The only thing we had to get done was to bring leads for the client in a months’ time.

☝️ We worked with the client to produce an audience persona to create new audiences.

☝️ We vigorously tested these audiences against the website visitors.

☝️ We created a lead magnet with a tempting Limited time FREE CHECKUP offer for the new and website-visitors-based audience.

☝️ We coupled our advertising with email retargeting.

☝️ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

☝️ The website visitors of Need an appointment page? were addressed separately in another retargeting ad sequence.

☝️ The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results

✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

✔️ Their hard work surely paid off well and brought the client back with a big investment.

✔️ We brought the dentist client 193 leads only in the first month.

✔️ The conversion rate was way above his expectations i.e. 37%.

✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.

✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.

✔️ We had a high CTR, CPC was $2.78 and CPL was $17.

✔️ The account was all in good shape now for our future use.

✔️ The client extended the contract, this time with additional services.

The Problem

Getting repeat customers was never a problem for this brand specializing in wellness supplements. Once their target audience used their products, they loved them. So, why did they come to us? Because what they struggled with was getting customers to buy their products for the first time.

And we knew just what they needed to get those numbers where they needed to be.

How We Fixed It

First, we asked the brand if they were willing to give out “samples” of their products for free so potential customers could try them out. With their consent, we implemented an ad campaign where people signed up for a free sample.

After a month, we ran a retargeting campaign with two different ad sets, one offering a discount and the other displaying the company’s product portfolio for customers to see their options.

The Results

Running the retargeting campaign after offering free samples was a smart move, like our team of experts had predicted. Once people had experienced the products, they were willing to make repeat purchases. Within three months, the company saw:

- An ROAS of 3.29x from one ad set and 7.02x from the second one

- Sales reached a total of $1,528 in value

Eventually, these consumers became regular customers, ensuring a regular income for the brand.

Client Intro:

A firm dealing in health and wellness supplements was looking to increase their sales and, hence, revenue. Learn how we came to their aid and ran a seamlessly planned and executed Facebook strategy to achieve a 780% return on investment!

The Challenge:

To increase sales revenue for the client within the designated ad budget.

The Process

To achieve the numbers we were looking for, we:

– Made use of Lookalike Audiences (LLAs) and created Super LLAs for a greater ROAS.

– Structured the pixel and the lookalike audiences strategically to get the most out of the campaign.

– Kicked off a “Conversion” campaign since the primary goal was more sales.

– Started off with RFT testing to obtain winning assets at a rapid speed.

– Rigorously tested various ad copies and creatives.

The Results

From January 1st, 2020, to January 31st, 2020, we:

– Spent $3,472 on Facebook Ads to achieve $23,499 in Facebook sales alone (780% return on investment)

– Achieved an average ROAS of 6X+.

– Brought on board 641 new email subscribers.

– Gained 184 new Facebook page likes.